It follows this week's news that the tech giant Intel Corp is investing a $11bn in to its already existing research and development and manufacturing base in Israel.
Here's an extract:
We live in an interconnected global economy in which a single product will contain components supplied, developed and manufactured from many countries. Life has become more complicated since the 1970s and 80s when we could simply choose not to buy Cape oranges to show our support for black South Africans.
So where does this lead the BDS movement?
Do we really have to unplug and throw away every piece of communications technology we own in order to be pure in our ethics? Can we no longer research via Google and share via Facebook words or images designed to support the BDS campaign for Palestinian rights?